Commercial Demand for the Award-Winning Cascades® Moka™ Bathroom Tissue Demonstrates Customers are Willing to Forgo “White” to Be More “Green”
North America’s fourth largest producer of towel and tissue paper, Cascades Tissue Group, announced commercial line expansions of their Cascades® Moka™ 100 percent recycled unbleached bathroom tissue offerings. In addition to the single roll offering, launched in January, Cascades Moka is now available in jumbo rolls (9-inch) and a high capacity format for Cascades Tandem® dispensers.

The expansions will help the company meet growing Away-from-Home market demand for a product that is novel for North America and the ultimate in sustainable bathroom tissue.

Beige in appearance, Moka offers the highest hygienic qualities and softness while significantly reducing the environmental impact associated with manufacturing bathroom tissue. In addition to being North America’s first bathroom tissue to eliminate chemical whitening, a process introduced solely to enhance aesthetics, Cascades Moka gets 80 percent of its pulp mix from post-consumer material and 20 percent from recovered corrugated boxes. The new pulp mix used in this product offers a reduction in overall environmental impact by at least 25 percent when compared to the pulp mix used in the Cascades 100% recycled white bath tissue – already regarded as a leading sustainable product. The product is also offset with 100 percent Green-e® certified renewable wind electricity; saving 2,500 pounds of CO₂ emissions for each ton produced.

Since its official launch in January 2012, Cascades Moka bath tissue has also been made available to corporate and individual purchasers alike through Office Depot.

“As tastes continue to evolve and customers continue to seek the most environmentally preferred options available, we knew the time was right to introduce North America’s first-ever beige bathroom tissue,” said Cascades Tissue Group CEO Suzanne Blanchet, the brainchild and champion of Moka bath tissue’s development. “The reception has been really positive and we’re thrilled to be at the forefront in this step for greater sustainability.”

For more information about Cascades Tissue Group and its North River environmental line visit www.sustain.cascades.com, email Question@Cascades.com or call 1-800-246-0711.